If you’ve been burnt before by vague reports and sky-high ad bills with little to show for it, you’re not alone. Plenty of Perth businesses have dipped their toes into Google Ads only to end up wondering where their money actually went. That’s why finding the right Google Ads agency is less about picking the flashiest website and more about teaming up with people who know how to squeeze real results out of your ad spend. We’re talking proper conversions, trackable return on ad spend (ROAS), and fees that aren’t hidden behind marketing waffle.
Perth’s digital scene has grown up fast. The agencies that thrive here don’t mess around with fluff. They know how locals browse, where they click, and what makes them hit that glorious “buy now” button. Whether you’re running an ecomm store or booking plumbing jobs in the northern suburbs, you need someone who actually gets the WA market and doesn’t treat your account like a side hustle. Let’s get into the five agencies we reckon are well worth a look this year.
Why Google Ads Management Matters
Google Ads can be brilliant or brutal. It’s fast, powerful, and sometimes expensive. The difference between a campaign that prints leads and one that burns cash often comes down to who’s steering the ship. A good agency keeps your budget lean, your conversions up, and your stress levels down.
This isn’t about chasing likes or impressions that don’t mean anything. Real Google Ads work is about ROAS. If you’re spending $1,000, you want to know exactly how many leads, sales, or phone calls you got in return. That’s where conversion tracking, keyword strategy, and tight ad copy come into play. And if you’re working with an agency, you need to know what you’re paying for, both in ad spend and management fees. No smoke. No mirrors.
What Makes a Google Ads Agency Stand Out
Not all ad agencies are created equal, and let’s be real, some are better at talking than delivering. What we’re looking for in this roundup is simple: performance.
That means proper conversion tracking set up from day one. It means campaigns that evolve, not get set up and ignored. It means weekly or fortnightly check-ins, not vague reports once a quarter. And for Perth businesses, it also means having someone on the other end who understands how people in Ellenbrook, Scarborough or Canning Vale actually search for things.
We’ve also looked closely at how transparent they are with fees. Some charge a flat monthly rate, others skim a percentage of your ad spend. Neither is wrong, but it should be crystal clear. Surprises belong in birthday parties, not invoices.
Our Top Picks for 2025
1. Pitch Black
Pitch Black are what you’d call sharp and to the point. They don’t pretend to be a full-service agency because they don’t need to. Paid ads and SEO are their bread and butter, and they do both bloody well.
If you’re after straightforward, no-frills campaign management with a laser focus on conversions, you’ll get on well with these guys. Their setup process is clean, their ads are punchy, and they know how to stretch a dollar when it comes to budget allocation.
They’re also refreshingly honest. If your budget’s too small to make a dent in a competitive market, they’ll tell you. If a campaign needs to pivot, they don’t drag their feet. Their fee structure is transparent, and you’ll get solid value from start to finish. For local trades, small retailers or service providers, Pitch Black delivers where it counts.
2. Filament
Filament’s a local agency that doesn’t muck around. Their whole vibe is low-fuss, high-performance, and that really comes through in their Google Ads work. They’ve got a solid reputation for being results-driven, with a particular focus on measurable growth rather than vanity stats.
What makes them stand out is their campaign structure. They go deep on data and are constantly tweaking ad sets to improve performance. If something’s not converting, they don’t sit on their hands. They fix it, fast. Conversion tracking is tight, and you’ll actually understand the reports they send through. No corporate jargon, just honest updates about what’s working and what’s not.
Fees are clearly laid out upfront, and you’re not left guessing whether they’re doing anything behind the curtain. For small to mid-sized businesses that need their budget to work hard, Filament is a safe bet.
3. Living Online
These folks have been around long enough to know how to play the long game. Living Online is well-respected in the Perth space, and Google Ads is one of their stronger offerings. Their campaigns are clearly built around ROAS and real-world conversions rather than “clicks for the sake of clicks.”
They’re pretty methodical, which works well if you’re someone who likes to stay across the numbers. Their team is known for breaking down complicated data into useful insights, and they’ll walk you through it without making you feel silly for asking what a CTR is.
They also offer a lot of training and guidance, so if you’re the type who wants to be involved in the process rather than handing over the keys, they’re a good fit. Fee-wise, they’re mid-range, but they earn it with depth and clarity. Plus, they’re always testing and refining, which is exactly what you want from a Google Ads partner.
4. OKMG
OKMG’s one of the bigger names on the list, and for good reason. They’ve built a reputation for being aggressive in a good way. If your goal is to scale up fast and you’ve got the budget to match, these are the people who’ll push the needle.
They run Google Ads like it’s a science experiment—constant A/B testing, multivariate analysis, landing page tweaking, the works. Their team includes ad copywriters and designers, so your campaigns aren’t just functional, they look slick too.
Yes, they’re a bit pricier than some others on the list, but you’re paying for a team that’s always in your account, always testing, and always reporting back. They’re not the cheapest option, but they rarely sit still. If you’re sick of half-hearted campaigns and want someone to go all in, OKMG’s a strong pick.
5. Admediacreative
Ad Media Creative might fly a bit under the radar compared to some of the bigger names, but don’t let that fool you. These folks are nimble, smart, and quietly running some very tidy Google Ads campaigns for Perth clients.
What stands out about Ad Media Creative is their work with ecommerce and local service businesses. They understand short buying cycles and how to get ads in front of the right people quickly. Their reporting isn’t overcomplicated, and they’re happy to chat through the numbers with you like a normal human, not a spreadsheet robot.
Their fees are on the more affordable side too, which makes them a great choice if you’re a small business wanting solid performance without burning through your entire marketing budget in month one. There’s a sense of care and curiosity in how they work that sets them apart.
Wrapping It All Up
If you’ve made it this far, nice one. Hopefully, you’ve now got a clearer idea of who’s who in Perth’s Google Ads scene and what kind of results you can expect. Picking the right agency isn’t about who’s got the flashiest pitch deck or the most Insta followers. It’s about finding a team who’ll treat your budget with respect, tell you the truth, and tweak your ads until they actually do something.
Whether you’re after phone calls, form submissions, or straight-up sales, there’s a Perth agency out there that’ll suit how you work. If you need a hand sorting through quotes or comparing fees, don’t be shy. Reach out. Always happy to talk shop over a coffee or a dodgy Zoom connection.