Marketing Technology: Why Integration Helps Digital Marketing Demands

Marketing technology is expected by buyers to extend functional integration and be user-friendly. The challenge of consolidation of data from various sources is intended to gain a clear view of the customer’s online activities. The integration of marketing technology in the business aids in customer-related systems unification with the customer database getting better and easier. Additionally, the shared composition of marketing automation platforms or CRM tools is designed on par with the demands of its users. Hence, integration gives a clear value to the roles of developers, and digital marketers. 

Why Does Integration Help in Digital Marketing Demands?

The integration of technology to external systems beats the value of the ease of learning and use of new technology. On top of that, it also aids in the span of the modified features of the integrated technology. Additionally, marketing technology significantly made operating costs, staffing, initial cost acquisition and deployment easy and flawless. These are the aspects every digital marketer look into when purchasing a marketing technology. However, internal system integration is far more important to marketing technology than the integration of external systems.

Integration assists in the price, features, and ease of use to its buyers. Despite the fact that the integration of new marketing technology to the business’ operation is a challenge, digital marketers still delve into utilising its presence to compete with the cutthroat industry.

Thus, price is not a big issue when implementing technology to the system since it upholds other advantages such as:

- A chance to stand out amongst competitors with innovative campaigns and developing creative applications.

- The business can move fast enough to run at pace with the market shifts and gilt-edge competitors.

- The company can drive more sales and garner more consumers with integration.

- The company will be able to operate with a fewer workforce with a lower budget.

- The company will be able to embrace the presence of technology while learning its nature to integrate effective marketing technologies in the future.


marketing strategy

No Shortcut With Integration

Integrating marketing technology in the organisation’s operation is not a fast-paced task. The process of utilising marketing technology to the business takes effort to run smoothly and effectively. Every digital marketer must understand and accept the level of work needed when integration is being optimised. However, the gains of successfully integrating technology can help in unifying platforms to different technologies. It can help reach more potential customers and gradually accelerate revenue. Thus, before and during the process, marketers must ask these questions:
 - How to effectively set up the integrations and who will be the people involved?
 - Is the process of the integration real-time or comes in batches?
 - What certain aspects that integration can enable in the existing operation of the company?
 - Does integration have API or supported by API? If so, is there concrete documentation of the custom work it supports?
 - Does integration have support services in cases of a malfunction?

Marketing Technology Promotes Targeted Outcomes

marketing integration

With the presence of integration, businesses will be able to set targeted outcomes with the presence of measurable data provided by integration. Marketing schemes are becoming more modified and backed by data gathered in the system. Digital marketers will have a clear vision of their potential consumers while delivering the right messages to capture attention and gain visibility. However, integration does not have a standard structure that applies to any kind of business’ operations. Modification of marketing technology is the best practice every digital marketer embrace to cater to their specific objectives.

Marketing Technology Integration 

It’s not easy to convince every company to integrate marketing technology into their systems without having to argue with its monetary value. It is quite a challenge to layout marketing technology without having to make an outright effort to convince that it is worth every penny. We have quite of a problem with on of our clients - a glass repair company called Prompt Glass, with convincing them to integrate their marketing strategy with their CRM, but after it has been done they don't imagine how could they exist without it.

Strategically presenting its endless possibilities and significant functionalities, it will entice businesses to invest in it. Marketing technology will have a considerable purpose in the business by delivering competitive and effective schemes to compete with savage competitors while utilising the presence of multi-system architecture that cuts repetitive tasks.

Moreover, the ever-changing and fast-paced innovations in marketing technology will promote automated operations, out-of-the-box modifications, and an effective and efficient workforce.

With marketing technology integration, marketers will be able to forecast, formulate, and execute marketing schemes that are measurable. Also, it will render limitless marketing innovations that will go on par with the drastic change in consumer demands.